Customer Engagement/ LTV Marketing

  • Tipo de contrato
    Indefinido
  • Localidad
    Barcelona
  • Num. Vacantes
    1
  • Referencia
    1C87FD75-16AA-9AFD-49CA-6F004527CC9A

Are you looking for a new challenge in customer success and retention marketing? If you are passionate about LTV programs and A/B testing, a Data Driven strategist and proficient in English this might be your next step.  

We are looking for a Customer Engagement Specialist to join an important software company information globally faced.


Within the Marketing team, you will establish and execute strategies to retain, manage and increase clients through LTV. You will manage personalized projects and programs aimed at customer loyalty, in order to have a detailed understanding of them and develop fully personalized actions according to their needs.


Responsibilities:

-         Lead the strategy, execution, measurement, and reporting for all lifecycle marketing programs and activities focused on retaining and growing our customer base, including sustained usage, expansion and advocacy programs. 

-         Run A/B tests and iterative improvements that impact KPIs and positively improve customer experience and engagement.

-         Work closely with analytics teams to identify the key drivers of engagement and the moment that matter for each customer segment, identifying actionable insights to continually improve CRM efforts.

-         Lead and effectively coordinate retention programs end-to-end, in collaboration with copywriters, content writers, and designers, among others.

-         Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more.

-         Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.


Main Requirements

More than 3 years of experience in LTV programs & Customer loyalty.

Experience in planning, executing, testing and optimizing campaigns throughout the customer life cycle on multiple channels.

Proficiency level of English.

Advanced user in CRM. (Specialized knowledge in CSS and HTML email is a plus)

 

You will join a fast growing +230 member company, based in Spain and US backed by international investors.