Performance Media Buyer

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Performance Media Buyer

Task & Responsabilities:

  • Maximize performance and ad revenue.
  • Interface with programmatic players, such as agencies, affliates, trading desks, Ad Exchanges and publishers.
  • Reviewing and processing advertising campaign material.
  • Setting up data driven digital ad campaigns.
  • Managing bid strategies for campaigns.
  • Operating across ad servers, ad technology solutions, DSPs and DMPs platforms
  • Guaranteeing the campaign's kick-off and deployment.
  • Monitoring Digital Media campaigns.
  • Regularly monitor and reconcile campaign delivery across third party ad serving systems.
  • Source, test and filter out the best placements and services to work and integrate with for a successful programmatic buying experience whilst reaching clients KPIs (negotiation of PMP deals).
  • Provide regular reports (weekly, monthly and quarterly) to the Client Services and to the Board teams with goals, performance and insights.
  • Troubleshoot any ad creative issues that affect tracking, performance, implementation or reporting.
  • Design and implement benchmarks according to performance or quality assurance KPIs.
  • Communicating alert situations to the team.
  • A/B testing on creative pieces, targeting segments or media plans on order to optimize performance.

Skills & Requeriments:

  • 2 years of experience on a similar position within a trading desk, affiliate, adnetwork, publisher or advertiser AdOps/programmatic team.
  • 1 year of programmatic buying experience, with particular emphasis on RTB.
  • Experience with budgets of 100K a quarter.
  • Good understanding and experience of programmatic advertising platforms (DSP, SSP, Ad exchanges, etc.).
  • Familiar with analytics tools like Power Bi, Tableau or Google Analytics.
  • Excellent command of Microsoft Excel.
  • Understanding of online and digital advertising metrics and KPIs.
  • Fluent in English (C1).